Today, there are many tools available that can help make your printed marketing collateral stand out. Printed pieces can be integrated with other marketing channels, be cut into unique shapes and sizes, and be personalized to each and every recipient it goes out to.
At R and R Images, we know that, print is still a very effective and important marketing medium …despite all the noise about it being “dead.” ...
Continue Reading →We here at R and R Images are big fans of personalized URLs (PURLs). They pair up beautifully with direct mail and variable data printing. They allow for much greater insight into the results of a campaign and enable personalized follow up, if you so desire.
How do they enable all of these wondrous things? Well, we could explain it, but The Ballantine Corporation recently posted a great blog entry which explains the basics. Head over there and read ...
Continue Reading →Debbie Simpson of Multi-Craft recently wrote an article on the continuing value of direct mail when targeted to opt-in lists. She makes some excellent points about the strength of leads generated through opt-in lists, the large percentage of people who prefer to receive direct mail over email and the less diluted nature of direct mail as compared to email.
The most interesting statistic in her article is the fact that 33% of consumers go online to respond to direct ...
Continue Reading →With the proliferation of social media and online marketing, some marketers have moved away from using direct mail campaigns in their marketing plans. Targeted emails and Facebook fan pages are being used to reach new customers.
These marketers may be losing market share by foregoing direct mail. Why? Today, direct mail is more important than ever for launching multi-channel direct marketing campaigns. Integrating direct mail with digital media (email, Facebook, etc.) is a cost effective method to target new prospects and ...
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