According to the Direct Marketing Association, using a Post-It on a mailing piece draws attention and adds a personal touch recipients appreciate. Does your company send out direct mail pieces that are only personalized with the salutation? It’s still not enough to say; “I care about YOU, which is why I’m sending this letter.”
Sure, sometimes you need to print a handwritten Post-It in blue ink, but if the Post-It has your name and company printed on the top, it makes ...
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