Posts Tagged 'mobile marketing'

Beer, Wine and QR Codes?

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We all know that QR Codes can be great tools for connecting businesses with their audiences through mobile channels.  However, it seems as though the beer and wine industries have also jumped on the bandwagon for this popular marketing trend.  We have seen examples of wineries and breweries embrace these mobile tools for a variety of uses.

Last year, J Vineyards & Winery highlighted their 25th anniversary by linking QR Codes to one-minute videos.  Each video was of their founder and ...

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SMS may not be fancy, but it works

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Mobile phone displaying "Text Message"We here are R and R Images are big fans of cool new marketing technology. QR codes, PURLs, mobile apps and ads are all great tools and we’re interested to see how they all evolve over the coming years. But, we’re even bigger fans of tools that produce great results for clients, and there is one tool which meets that bill: SMS.

Yes, ordinary, unsexy text messaging is a ...

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Direct mail has value, but don’t forget the mobile side

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Debbie Simpson of Multi-Craft recently wrote an article on the continuing value of direct mail when targeted to opt-in lists. She makes some excellent points about the strength of leads generated through opt-in lists, the large percentage of people who prefer to receive direct mail over email and the less diluted nature of direct mail as compared to email.

The most interesting statistic in her article is the fact that 33% of consumers go online to respond to direct ...

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Mobile marketing means revenue for your business

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Mobile marketing is on fire.

According to Borell Associates, it’s estimated that mobile coupon spending will grow to $6.52 billion over the next four years. (Wouldn’t you like a piece of that pie?) Mobile coupons out-perform all other coupon vehicles including newspaper, digital and mail coupons, combined.

Why the huge response with mobile marketing? Marketers can now reach consumers when they’re on the go. Marketers already have a relationship with the customer (mobile marketing is opt-in), which means the propensity for the ...

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