Posts Tagged 'creativity'

Creativity is key

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Creativity is the key to great marketing. This sounds obvious, but with the ever-increasing ability of digital technology to collect and analyze data, creativity can easily be lost beneath a mountain of keywords, click-through rates and strategy based solely on data. In support of creativity, Matt Blint of RAPP recently wrote A Call for Creativity on Direct Marketing News. In his short but to-the-point article, he minces no words in reminding marketing professionals that the human element must ...

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