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Direct mail and PURLs create success for Tonic Photo Studios

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Direct mail and personalized URLs are big topics of conversation here on our blog and on our Facebook page. We recently created a campaign for our sister company, Tonic Photo Studios, and we wanted to highlight how we used direct mail and personalized URLs in that campaign.

The campaign was motivated by three main goals:

  • collect contact information for prospective clients
  • provide information to qualify leads
  • publicize Tonic’s blog, new Facebook page and updated public image

In ...

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15
JUN
1

Categories: Clients, Direct marketing

Tags: direct mail, personalized URL, PURL, Tonic, Tonic Photo Studios

Welcome to our new neighbors!

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As you may have seen us state elsewhere on this blog, R and R Images is dedicated to providing our clients with end-to-end direct marketing solutions that provide measurable results. We don’t stand still in pursuing those ends; we’re always looking for ways to expand our offerings. That’s why we’re happy to announce that UVIAUS (pronounced you-via-us), a provider of dimensional, interactive and sensory engaging print has moved into our building.

Since 2006, UVIAUS has developed a reputation for ...

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9
JUN
0

Categories: Direct marketing, Marketing

Tags: marketing, specialty print, uviaus

Putting our wall to good use

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If you’ve been to our offices recently, you’ve certainly noticed our new mural along the west wall of the building! We created and installed it not only to add our personality to the building, but to highlight our design and printing expertise.

A view of the new R and R Images wall mural

A view of the new R and R Images wall mural

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8
JUN
2

Categories: Just for fun

Tags: General Formulations, HP, large format printing, mural

The case against QR codes

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Press coverage of QR codes is everywhere in marketing circles. Everyone has an opinion as to how QR codes can be put on mailers, posters and everything else to increase engagement. Bridging the online and offline worlds via QR codes seems to be the Holy Grail at the moment.

We’re going to play devil’s advocate for a moment and make the case against QR codes. Keep in mind that we here at ...

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2
JUN
2

Categories: QR Codes, Today's hot topics

Tags: advertising, Android, Apple, BeeTagg, BlackBerry, Data Matrix, direct marketing, Google, iOS, marketing, Microsoft Tags, QR codes, RIM, smartphones

Digital is good, but so is physical

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To paraphrase Mark Twain, the reports of printed material’s demise have been greatly exaggerated. As computers became indispensable office tools, many predicted that the “paperless office” was sure to follow. Radio, television and the Internet were all pegged to be the death knell of newspapers and magazines. Some say e-book readers will render paperbacks and hardcovers useless. And now, some marketers think that the reach and interactivity of digital marketing will leave print behind as relic of analog days gone by.

Despite years ...

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24
MAY
1

Categories: Direct marketing, Mobile marketing, Today's hot topics

Tags: direct mail, Google, Heidi Tolliver-Nigro, marketing, print, printing, The Digital Nirvana

Feature Video

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21
MAY
0

Categories: Uncategorized

Featured Image From Flickr

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Featured Image From Flickr

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21
MAY
0

Categories: Uncategorized

Feature Image

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Feature Image

Aenean lacinia bibendum nulla sed consectetur. Sed posuere consectetur est at lobortis. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Nullam id dolor id nibh ultricies vehicula ut id elit. Aenean lacinia bibendum nulla sed consectetur.

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21
MAY
0

Categories: Uncategorized

Featured Image Link to Google

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Featured Image Link to Google

Clicking on the Feature Image will redirect you to Google.

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21
MAY
0

Categories: Uncategorized

Cross-ethinc marketing?

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Thinking about race and ethnicity in marketing (or anywhere in business for that matter) can be tricky. Companies go to great lengths to avoid discrimination in their hiring practices and workplace environments. That’s a good thing. But outside the corporate environment, ethnicity matters. Different ethnic groups respond differently to marketing messages. We’re not talking about racial profiling or other negative practices. What we are talking about is effective market segmentation and appropriate messaging. Businesses who don’t make an effort to ...

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13
MAY
0

Categories: Marketing

Tags: ethnicity, marketing, segmentation

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