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Say It BIG, BIGGER, BIGGEST!

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In Stardust Memories, Woody Allen’s Apartment has wall-sized images that change throughout the film. It was a talking point at the time and spawned wall graphics for people who discovered the artistic quality, along with affordability.

So, what’s on your office walls? Do you have the same posters that were there last year? Do visiting clients walk down your hallway without peering to the left or right to see your style and creativity? Are you just another company to ...

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9
AUG
0

Categories: Large format printing

Tags: large format, Stardust Memories Woody Allen, wall graphics

Post-It Means Read It!

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According to the Direct Marketing Association, using a Post-It on a mailing piece draws attention and adds a personal touch recipients appreciate. Does your company send out direct mail pieces that are only personalized with the salutation? It’s still not enough to say; “I care about YOU, which is why I’m sending this letter.”

Sure, sometimes you need to print a handwritten Post-It in blue ink, but if the Post-It has your name and company printed on the top, it makes ...

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4
AUG
1

Categories: Direct marketing, Marketing

Tags: direct mail, personalization, Post-It, Post-It notes

White ink magic for window clings

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Last week, we talked about the ticket fraud problems we solved for one of our clients. In that story , white ink technology played an important role in creating the final product we needed. Today, we have another client success story in which white ink was the linchpin to success.

Window Clings and Peeling Problems

Late last year, Inventure Foods needed a partner to produce window clings which would be placed on vending machines around ...

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2
AUG
0

Categories: Client Success Stories

Tags: die cutting, HP Indigo, Inventure Foods, large format printing, white ink, window clings

Upgrade your summer with R and R Images

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There’s no way around it: we’re in the depths of the summer heat. Depending on where you live, it’s hot or hot with humidity. But we’re doing what we can to make it better!

What exactly are we doing? Running a great summer promotion, that’s what. Right now, we’re offering some great deals for your business printing needs. As if that weren’t enough, we’re also giving away two roundtrip airline tickets to one lucky Facebook fan.

Before we tell you how you ...

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29
JUL
0

Categories: Today's hot topics

Tags: air travel, facebook, large format printing, QR code, Southwest, summer promotion, upgrades, UV coating, variable data

Solving fraud problems with printing expertise

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Over the years, we’ve worked with clients in a variety of industries and solved some unique problems. Today, we want to share the story of how we helped one repeat client beat a fraud problem in a fast and cost-effective way.

The client is a company which plans and produces events nationwide. They have a reputation for putting on fairly exclusive events and tickets to these events are very desirable. We can’t mention the client by name for various reasons, but the ...

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26
JUL
1

Categories: Client Success Stories

Tags: foil stock, fraud prevention, variable data printing, white ink printing

Pearls of wisdom about personalized URLs

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We here at R and R Images are big fans of personalized URLs (PURLs). They pair up beautifully with direct mail and variable data printing. They allow for much greater insight into the results of a campaign and enable personalized follow up, if you so desire.

How do they enable all of these wondrous things? Well, we could explain it, but The Ballantine Corporation recently posted a great blog entry which explains the basics. Head over there and read ...

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20
JUL
1

Categories: Direct marketing, Marketing

Tags: Ballantine, personalized URLs, purls, redirect

Designed QR codes

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For the past few years, barcode art has been all the rage in Japan and Europe. While it never caught on in America, QR codes are becoming more useful for businesses of all sizes. If you don’t have one on your business card, as your online avatar or on the side of your building, you just ain’t with it. When you scan a QR code with your iPhone, Android or other camera-enabled smartphone, you can link to digital ...

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13
JUL
1

Categories: Mobile marketing, QR Codes

Tags: design, direct mail, large format printing, packaging, QR codes

When You Care To Send Your Very Best… And Have It Read!

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A woman removing a greeting card from an evelopeHow many emails do you open each day? Do you look in your spam folder? Do you open every piece of mail delivered by the post office? According to the Greeting Card Association, you only open 18%-28% of all email and only 48% of all letters but you open and read 98% of all greeting cards (the 2% of all unopened greeting cards are identifiable as non-personal ...

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7
JUL
0

Categories: Direct marketing

Tags: direct mail, greeting cards

Thank you to the USPS

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It’s the cusp of a long holiday weekend, and many people (at least, those in Phoenix) want to get out of the heat. We want to send you into the 4th of July weekend with a quick thank you to the United States Postal Service and mention how effective direct mail and the United States Postal Service still are, despite the rise of search engine marketing, mobile marketing and email marketing.

The USPS is one of the oldest federal organizations, and ...

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1
JUL
0

Categories: Direct marketing

Tags: direct mail, direct marketing, USPS

SMS may not be fancy, but it works

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Mobile phone displaying "Text Message"We here are R and R Images are big fans of cool new marketing technology. QR codes, PURLs, mobile apps and ads are all great tools and we’re interested to see how they all evolve over the coming years. But, we’re even bigger fans of tools that produce great results for clients, and there is one tool which meets that bill: SMS.

Yes, ordinary, unsexy text messaging is a ...

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21
JUN
0

Categories: Direct marketing, Mobile marketing

Tags: mobile marketing, mobile payments, opt-in, SMS marketing, text messaging

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