Archive for September, 2011

The USPS is in the midst of a financial crisis. Every day seems to bring more dire news of the service’s imminent collapse and the myriad solutions which are proposed to restore stability.

Many businesses which make use of direct mail in their marketing campaigns read these news stories and wonder “Should I keep relying on mail for a significant portion of my marketing?” Email marketing, SMS marketing, social media, search engine marketing and many other channels seem like more attractive ...