In addition to our digital printing and large format printing capabilities, we also have extensive experience with photo product printing. In fact, photography is how R and R Images started over 20 years ago.
Today, we offer a wide range of personalized photography products: photo books, calendars, greeting cards, notepads, notebooks and more. Not only can we print all of these items, we can add some sharp touches to the final products. Borders, business logos and other branding touches can be included on our photo products.
We primarily use our photo printing capabilities to fulfill orders for clients who handle the front-end responsibilities, but work we’ve done with a local non-profit has prompted us to develop a new sales model. The story starts when our non-profit client approached us to help them with a series of photography workshops they offer.
The workshops bring together amateur and professional photographers for few days of knowledge sharing. During the course of the event, the amateur attendees shoot a large volume of photos and our client wanted to offer the attendees personalized products made from their work. When our client came to us, they were delighted to find that not only could we handle the printing work, we could also add their branding to the products and offer a web portal for attendees to place their orders. Thanks to the portal, attendees’ friends and family could even place orders for products if they desired.
In addition to handling the entire print product workflow for our client, we arranged the business deal so that we split the sales revenue with the non-profit. This proved to be a win-win for both parties, as we were both able to generate revenue from the printing.
After creating the printing arrangement with our client, we realized that it was a model which could work for many vertical markets in addition to non-profits. Any organization which produces events involving photos can offer our printing services to their customers. Since we handle all of the front- and back-end work, we can guarantee a high level of quality and fast turnaround. We split the revenue with our client, so they are able to recognize an additional revenue stream in addition to offering beautiful products which carry their brand. And finally, their customers can order products at their leisure from the comfort of their own homes.
We’ve really enjoyed building this model and we’re continuing to grow it. Does this sound like an idea which would work for your business or non-profit? Give us call! We would be happy to discuss how we can set this up to meet your needs.
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