According to the Direct Marketing Association, using a Post-It on a mailing piece draws attention and adds a personal touch recipients appreciate. Does your company send out direct mail pieces that are only personalized with the salutation? It’s still not enough to say; “I care about YOU, which is why I’m sending this letter.”
Sure, sometimes you need to print a handwritten Post-It in blue ink, but if the Post-It has your name and company printed on the top, it makes it a bit more personal.
Personalized Post-Its are also great as contact information, placed on invoices, letters, stuck to office doors, car windows or just about anywhere. They can take the age-old business card to the next level and while you’re at it, how about Post-Its with a QR code on it? Create mystery, post them in odd places (the new street graffiti!) or wear one as a name tag when networking.
Call R and R Images and we’ll set you up with some great options that help not only your direct mail pieces but shoot you into Post-It stardom!