Archive for February, 2010

Home2010February

The scoop on DSCOOP5 convention

Posted by:

What is DSCOOP? (Digital Solutions Cooperative) is a dynamic, user-driven community of HP Indigo press owners and their sales, marketing and production teams.

A coterie from R and R Images attended the 5th Annual DSCOOP Conference in Dallas last week, absorbing a wealth of information to keep R and R Images at the helm of innovation. When asked what their take-away from the conference was in terms of the future and how R and R Images fits into that ...

Continue Reading →
25
FEB
0

Categories: Uncategorized

Variable data printing offers the personal touch to direct mail

Posted by:

Variable Data Printing is a term heard frequently in today’s marketing world. It allows personalized printed customer communication with greater flexibility than ever before, using high-end digital technology that at one time would have been too expensive to utilize, particularly within tight deadlines.

To best utilize this variable data printing, there are three key elements to consider:

  • A well-defined and manicured list (the essential ingredient to any direct marketing campaign).
  • A digital printer with variable data capabilities.
  • A creative resource who understands how to ...
Continue Reading →
24
FEB
0

Categories: Direct marketing, Uncategorized

The new wow factor in direct marketing: QR Codes

Posted by:

QR (quick response) codes are images that compact data into graphic form. They work  by using a camera phone equipped with reader software (many are free), then scanning the image of the QR Code which makes the phone’s browser open and redirect to a URL, text message or phone number. The love affair that Americans have with their smart phones ensures QR codes to be the hottest new marketing tool available in terms of ROI.

QR codes can boost the response ...

Continue Reading →
23
FEB
3

Categories: QR Codes, Uncategorized

Key points when writing email subject lines

Posted by:

There is no secret formula that will guarantee a high open rate because of the email subject line.  Each campaign requires thoughtful consideration as to how the subject line is written for the best possible open rate.

The all-important “from line”
Not to be confused with the “subject line,” the “from line”" should be your business name, a person from your business that the recipient knows or an email address with your ...

Continue Reading →
22
FEB
0

Categories: Email marketing, Uncategorized