Will traditional, above the line media ever recover from the stealth rise of social media?
Print and broadcast have reached–exceeded–their saturation levels. Can they remain in the game by adjusting rates reminiscent to the “good old days” to reflect realistic CPMs? Just watch an episode of Mad Men and then fast forward to that same conference room, 2009. Traditional media today is feeling what it might be like to be in a museum.
Today, advertisers have too many choices with less ROI. ...
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Well, maybe I’m not Jk-ing(that’s “just kidding” for those of you who really NEED to read this!!). We do have to roll with changes and in the world of social media marketing; the rules change daily. With this thought in mind, I read an interesting article that I’d like to show and tell with you today. It’s about social media (surprise, surprise) and is published by the examiner.com. 
