Drew Swankie

Lexington, KY--  Hundreds of industry professionals registered to attend the printing industry educational webinar, It’s Never Been So Easy to Go Digital … With the Right Workflow, at WhatTheyThink.com. Led by industry expert Barbara A. Pellow, Group Director of Production Services for research firm InfoTrends and sponsored by HP Graphic Arts, the event was held Wednesday, August 12.

“Our panelists were very articulate in explaining how they have built efficient, digital workflows in their businesses,” said Pellow.  “This has helped them keep their businesses thriving even with the economic turmoil we are undergoing.  It is clear that this type of workflow optimization is a critical requirement for business success in a dynamically changing business environment.”

Pellow was joined by

• Drew Swankie, Web to Print Manager, R and R Images. Swankie is celebrating a decade in digital. His focus has always been on pushing the creative limits of the most cutting edge software solutions available. Working hard not to lose sight of his roots in traditional fine arts, Swankie still considers that his medium is digital. WhatTheyThink recently spoke with Swankie about workflow at R and R Images.

“It is encouraging to hear from print service providers who continue to do well in a tough environment,” said Randy Davidson, President, WhatTheyThink, “and to understand how they have structured business processes to meet today’s market realities.”

Click here to read the full story.